Case Study: Falabella

Casos de Estudio , Case Study: Falabella

Case Study: Falabella

Falabella Chile is a leading retail company in South America with over 180 stores in Chile, Peru, and Colombia. The company was looking to improve its internal communication and decided to develop a dedicated website for its employees.

C42 Studio was chosen to lead the project due to their extensive experience in WordPress development and their reputation for delivering high-quality websites. The team worked closely with Falabella’s internal communication team to understand their specific needs and requirements.

The first step in the project was to assess the current state of Falabella’s internal communication and identify areas for improvement. This involved conducting surveys and focus groups with employees to gather feedback and insights.

Based on this research, C42 Studio developed a detailed project plan that outlined the key objectives for the new website, including:

  • Providing a central hub for all internal communication
  • Improving the accessibility and usability of information for employees
  • Streamlining the process of sharing and accessing company news and updates
  • Enhancing employee engagement through interactive features and tools

To build the website, C42 Studio used WordPress as the content management system (CMS) due to its flexibility, user-friendliness, and wide range of customizable features. They also integrated a range of plugins and features to meet the specific needs of Falabella, such as:

  • Customized user roles and permissions to control access to different types of content
  • A news feed to showcase company updates and news articles
  • An events calendar to keep employees informed of upcoming events and activities
  • A feedback forum to allow employees to share ideas and suggestions with management

C42 Studio also worked on the website’s design and user experience to ensure that it was visually appealing and easy to navigate. They used responsive design techniques to ensure that the website was optimized for desktop and mobile devices.

After the website was launched, Falabella’s internal communication team reported a significant improvement in the accessibility and effectiveness of information sharing. Employees were able to easily access the information they needed, and the feedback forum provided a valuable platform for employees to share their ideas and suggestions.

Overall, the project was a great success and helped Falabella to improve its internal communication, enhance employee engagement, and streamline information sharing. C42 Studio received praise from Falabella’s management for their professionalism and expertise in delivering a high-quality website.

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